FAN CHECK COMMS / EXAMPLE
Is Anyone Talking About The Red Sox?
Boston is buzzing about the Red Sox. Local campaigns are missing an easy chance to show up and share the energy.
The Red Sox never lose, seriously, they never lose. They went from one of the worst teams in the league to one of the first names brought up in pennant race conversations. The players have become more relatable, the ballpark feels alive again, and winning has brought back the energy this town missed for years. They’ve taken the city by storm, and you’d be hard-pressed to walk into any bar in Boston without hearing people talk about them.
It does feel as though there’s one place you can go if you want to truly avoid all the talk about the Red Sox, and that’s in our local political discourse. While the rest of the town can’t get enough, it feels like our politicians are actively dodging the subject entirely. Whether they’re worried about coming off as inauthentic bandwagon fans or just afraid of misquoting a stat and misspeaking on camera, there is zero reason to pass up the easy political points this team is handing them on a silver platter. Right now, winning at Fenway is the biggest story in Boston, and pretending it isn’t happening is just a massive missed opportunity to tap into the energy of the city.
Ed Markey and Seth Moulton are locked in a tight primary right now, and both campaigns ought to be looking for an edge. Imagine either one of them spending an evening down at Fenway, hanging out with fans on Jersey Street, grabbing a hot dog and a beer, throwing on a cap, and getting a quick video up on socials. It takes maybe two or three hours, but it scores real points with the everyday voters whose support they actually depend on. Just showing up and matching the energy of the local fanbase is a simple, effective way to humanize a campaign. Step into the crowd at the ballpark, and you stop coming off like a typical politician and start looking like someone people can actually relate to.